In this project, I was involved in Gravity's creative team for Samsung's new Galaxy AI phones launch campaigns. The project comprised three key stages: first, the teaser phase; second, the Fake UGC stage highlighting the AI capabilities of the device; and finally, the launch stage emphasizing the main AI feature, Circle To Search.
Teaser - featuring Noa Kirel & Bar Zomer
Teaser - featuring Bar Zomer & Assi Azar
Fake UGC - featuring Lior Raz & Rotem Sella
Fake UGC - featuring Noa Kirel
Launch Phase - Noa Kirel
Launch Phase - Rotem Sella
Launch Phase - Lior Raz
